THE CONSCIOUS CHOICE
KNOW BETTER CHOOSE BETTER
Alaskan culture is built on sustainable fishing. To protect our heritage, we’re naturally committed to maintain the fisheries and the surrounding habitat for future generations.
WE ARE WILD
Alaska salmon, whitefish varieties and shellfish mature at a natural pace, swimming freely in the pristine waters off Alaska’s rugged 34,000-mile coastline.
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WE ARE NATURAL
Alaska’s seafood lives in some of the cleanest waters in the world – with no artificial colouring, preservatives, pesticides, or GMOs.
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WE ARE SUSTAINABLE
In Alaska, sustainability applies to every aspect of the fishing industry – local communities, fishermen and women as well as the economic return.
Learn MoreTHE CATCH
The seas of Alaska create the perfect home for many different types of marine life – meaning there’s always something for everyone’s plate.
Learn MoreMeet the suppliers
Meet the suppliers
McKenzie Degal
"Fishing is important to me because it draws together a unique group of people who are all chasing after a specific lifestyle. It is a little bit risky and requires grit and strength."
Meet McKenzieI’m a big foodie and I’m very conscious about where my food comes from. The fact that this fish is wild and 100% sustainably sourced is a big plus. My favourite fish to eat from Alaska is probably the sockeye salmon. It has a deliciously rich flavour and a soft texture which I just love.
– Vicky Fleetwood, England Rugby Player