ASMI, the difference we make

The Alaska Seafood Marketing Institute (ASMI) is a public-private partnership between the State of Alaska and the Alaska seafood industry, established to foster economic development of a renewable natural resource.

As a marketing organisation our mission is to increase the economic value of the Alaska seafood resource through:

Increasing the positive awareness of the Alaska Seafood brand

Collaborative marketing programmes that align ASMI and industry marketing efforts for maximum impact within the food industry

Championing the sustainability of Alaska’s seafood harvests resulting from existing Alaska fisheries management imperatives

Proactive marketing planning to address short and long-term goals while remaining flexible and responsive to a changing environment and economy

Quality assurance, technical industry analysis, education, advocacy and research

By partnering with related industries and organisations we’re able to consciously position Alaska’s seafood industry as a competitive market-driven food production industry – preserving the ecosystem for generations to come.

Partnering industries include:

Restaurant chains
Foodservice operators
Culinary schools
Third Floor,
79-80 Blackfriars Rd,

0207 953 7470


The Northern European markets include the UK and Ireland, The Netherlands, Denmark, Sweden and Finland.

Alexa Tonkovich

Marketing Representative

Responsible for trade and consumer strategy and planning

Alicia Parker

Marketing Representative

Specialising in marketing campaigns, social media and digital marketing, and public relations